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CRM Software

HubSpot CRM

Free CRM with marketing, sales, and service tools built in

4.5Updated 2026-10-151 min read

Frequently asked questions

Is HubSpot CRM free to use?

Yes — HubSpot CRM is free, with no paid tier required to get started.

Is HubSpot CRM good? What's its rating?

HubSpot CRM scores 4.5 out of 5 on our rating metric, versus a CRM Software category average of 4.2.

How many people use HubSpot CRM?

HubSpot CRM has roughly 238M users/stars tracked, compared to a category average of 61M.

When was HubSpot CRM founded?

HubSpot CRM was founded in 2006, making it 20 years old.

Is HubSpot CRM growing?

Yes — usage is up roughly 86% over the past 4 years.

Key stats

Starting Price
0/mo
User Rating
4.5/5
Active Users
238M
Founded
2006

The breakdown

HubSpot CRM is completely free to use, with no paid tier required to get started.

HubSpot CRM is a standout performer on our rating metric, scoring 4.5 out of 5 on our rating metric.

Over the period tracked, HubSpot CRM has seen a sharp upward trajectory, up about 86% over 4 years.

HubSpot CRM beats the crm software average on every metric we track (4 of 4).

with roots going back to 2006, HubSpot CRM is a long-tenured option in this category.

HubSpot CRM compared to the field

FeatureHubSpot CRMCRM Software average
Starting price$0/mo$25/mo
User rating4.5 / 54.2 / 5
Free tierYes (full CRM)Limited
Active users238M61M

Growth over time

238.0M20212022202320242025

The trade-offs

Strengths

  • Comes out ahead on starting price — $0/mo against a category average of $25/mo.
  • User rating leads the category average: 4.5 / 5 vs. 4.2 / 5.
  • Free tier leads the category average: Yes (full CRM) vs. Limited.
  • Active users leads the category average: 238M vs. 61M.

Watch-outs

  • Growing fast enough that current figures may shift quickly — verify before relying on them.

Ready to see HubSpot CRM for yourself?

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Visit HubSpot CRM